Demographics
Between the 21st and 24th of June 2013 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.1% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties and 17.1% aged sixty or older.
Note that a previous survey had found that a vast majority own smartphone cases.
I don?t have one for mine, and it?s only ever had a couple of minor spills out of my pocket onto carpeted floors.
Research results
Read more on: case,goo research,smartphoneQ1: Do you currently use a smartphone case? (Sample size=1,078)
Yes (to SQ1) 40.0% No (to SQ3) 12.6% Don?t have smartphone 47.4% Q1SQ1: Have you ever dropped your smartphone? (Sample size=431)
Q1SQ2: What was damaged, broke when you dropped your smartphone? (Sample size=283, multiple answer)
Damaged the side 31.1% Damaged the screen 14.5% Damaged the rear cover 11.0% Dropped but never damaged, broke 58.0% This was the last question for smartphone case users.
Q1SQ3: Why do you not use a smartphone case? (Sample size=136, multiple answer)
Too bulky 29.4% Can?t find a design I like 27.9% Makes the phone heavy 22.1% Looks cooler without one 15.4% Makes phone difficult to carry 14.7% Missed an opportunity to buy one 10.3% Other 8.1% No particular reason 16.9% Q1SQ4: Have you ever dropped your smartphone? (Sample size=136)
Q1SQ5: What was damaged, broke when you dropped your smartphone? (Sample size=87, multiple answer)
Damaged the side 46.0% Damaged the rear cover 29.9% Damaged the screen 21.8% Dropped but never damaged, broke 34.5%
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/bUR1cUH72RI/
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