Twitter's One-Two Punch Now Lets All US Advertisers Target People Who Just Saw Their TV Commercials

Hit 'em with a television commercial, then with a Twitter ad to really drive the message home. That's the promise of Twitter's TV Ad Targeting it's rolling out to all US advertisers today after its beta launch in May. Twitter's Nielsen studies say the combo deliver 95% stronger message association and 58% higher purchase intent than TV ads alone.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9m0zspSEqcI/

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